Bridge the Gap Between Marketing and Technology?

One of the most significant issues in bridging the gap between marketing and technology is that marketing and IT teams often aren’t on the same page. Marketing executives concern themselves with client growth and adopt new technologies, while IT executives focus on compliance, security, and the infrastructure within a company.

Often, if a marketing team pursues a new vision, IT will be required to create the end product. However, the marketing team may not fully comprehend whether what they are trying to achieve is possible, nor may they have the technical knowledge to understand the process required to create the end product.

It can create a disenfranchised feeling between teams, with one not understanding the other – generating ongoing frustration. For both parties to work together effectively, they need to align their goals and strategies and work together and realize that corporate success in a modern marketplace relies upon their ability to collaborate and communicate with each other.